Create your first launch room

LaunchRoom is a workspace for founders and small teams shipping a launch — a new product, a major release, a campaign, or a relaunch. Instead of spreading the launch across docs, sheets, Notion, Linear, and your inbox, you keep strategy, messaging, assets, tasks, outreach, timeline, signals, and the debrief in one place per launch.

It is not a project tracker, a CRM, or an email tool. It is the connective tissue between them so the launch actually lands.

• Blueprint — product, audience, value prop, goal, channels, metrics, risks.
• Message Lab — channel-specific messaging blocks with review status.
• Launch Kit — every asset (copy, visuals, video, press) with owner and status.
• Tasks — the work needed to ship, assigned and dated.
• Outreach — the people you are talking to, by type and channel.
• Timeline — pre-launch, launch day, and post-launch events.
• Signals — feedback captured during and after the launch.
• Debrief — what worked, what underperformed, and what to do next.

Sign up at /signup, verify your email, and finish onboarding. From the dashboard, click New launch, give it a clear name (e.g. "v1.0 public launch"), pick a status, and set a target launch date. The launch detail page becomes the home for everything related to it.

Empty workspaces never auto-seed sample data. To explore the modules, use Create sample launch on the empty dashboard — sample records are tagged [SAMPLE] and can be deleted any time.

Open the Blueprint module and fill in the product summary, target audience, and value proposition first. These three fields anchor every other module — they are how Message Lab, Launch Kit, and Outreach stay consistent instead of drifting.

Work through the modules in any order, but a useful default sequence is: Blueprint → Message Lab → Launch Kit → Tasks → Timeline → Outreach. Signals and Debrief are mostly used during and after the launch.

Every module supports real create/update/delete with confirmation, loading, error, and success states. Nothing in LaunchRoom fakes a save.

The readiness score on the launch detail page is computed from real progress: blueprint completeness, asset readiness (Ready vs. Missing/In progress), task completion, messaging approval, timeline coverage, and outreach activity. It updates after every change. There is no vanity boost — you only move the score by completing real work.

• Blueprint complete and reviewed by at least one other person.
• All approved messages live in Message Lab; drafts archived or deleted.
• Every Launch Kit asset is Ready with a confirmed owner.
• All launch-day tasks have an owner and a deadline.
• Timeline has the launch-day sequence with times in your timezone.
• Outreach contacts have a clear next follow-up date or status.
• Signals module is empty and ready to collect feedback.