Readiness score

• Blueprint: how many of the seven core fields are filled.
• Tasks: percentage of tasks marked Done.
• Assets: percentage of assets in Ready status.
• Messages: ratio of approved to total blocks.
• Timeline: presence of pre-launch, launch day, and post-launch events.
• Outreach: number of contacts with a clear status and next step.

• 0–39 — Just getting started.
• 40–69 — In progress.
• 70–89 — Almost ready.
• 90–100 — Launch ready.

The launch detail page lists the specific fields, assets, or events that are still missing — not vague nudges. Closing the items is what moves the score.

Recommendations are generated from the same inputs as the score. They are deterministic — same data, same recommendations — and do not depend on AI.

The score never increases for adding placeholder rows. Empty assets, blank tasks, or unfilled blueprint fields do not count toward readiness.